In an age where connectivity is easier than ever, but many people are feeling more disconnected and scattered, social wellness are online communities for positive change, genuine interactions, and transformation. I’m using the opportunity that crypto and web3 offer to improve people’s mental, emotional and physical wellbeing.
You’ve heard it before. Your Facebook newsfeed is probably making you anxious, lonely and sad. But is it really that bad?
Working with teens battling anorexia and eating disorders at the Montreal Children’s hospital for the last seven years, I’ve witnessed firsthand the debilitating effects that social media can have on our mental health and wellbeing.
Hundreds of families and medical staff asked me where to find vetted Wellness Creators. I could have sent them to the Wellness Creators I love on Facebook and Instagram, but unfortunately the teens reported those platforms made things worse.
The young patients often struggle with unattainable body images and anxiety as they navigate daily stresses and difficult emotions through the lens of algorithm-driven platforms that indulge comparison, highlight reels and judgement.
According to a recent study by the Royal Society for Public Health, depression, bullying, and sleep quality are some of the most common health issues exacerbated by social media use at any age. Other studies have found an increased correlation between heavy social media use and feelings of isolation. Even before COVID-19, many western countries, including the U.S. and U.K., reported that more than half of their adult population suffer from loneliness.
More people are seeking meaningful connections and support online. There has never been a more urgent need for a new paradigm of social networks that prioritize our wellbeing, helping us lift each other up instead of tearing each other down.
With the rise of the creator economy, and consistent growth in digital health, there’s a 76% increase in people seeking alternative online communities for learning and connection.
I originally built Blawesome as a supportive online community with a mission to tap into the collective wisdom of people focused on expanding in health and happiness.
I learned quickly that for Blawesome to make the impact I wanted, I would have to serve and empower Wellness Creators with better tools. Hundreds of hours of 1-1 interviews later, my team and I concluded those tools were a robust practice management system, and Social Tokens.
More and more creators are learning how to grow, manage and monetize their communities with Social Tokens, and you don’t need to be crypto savvy to get involved. No one is speaking to Wellness Creators… yet. But I’m sure they will all be running Tokenized communities in the next few years. This is good because it gives people who want to improve their wellness a curated online space to do just that.
Blawesome is one part social wellness network, one part marketplace, and one part course platform. The webapp helps vetted Wellness Creators mint social tokens directly from the platform. Think of this like how a bank would mint a physical coin. Social tokens can be described as a form of cryptocurrency that represents a brand, individual, or community.
The $BLSM token helps Wellness Creators better grow, manage and monetize their communities. Our core group of 100 Wellness Creators are excited to bring their businesses into web3. Of course the average nutrition coach, or meditation teacher isn’t immersed in blockchain technology the same way gamers or finance people are.
Wellness Creators are fast learners, entrepreneurial, and most of their practices involve venturing into the unknown, and becoming comfortable with new habits. We’ve had a couple Web3 and Social Token education events with our Wellness Creators, and they are super excited to dive in and learn more!
Wellness creators have the ability to thrive in the age of web3, but no one is speaking directly to them. The fact that the Blawesome community is responding so enthusiastically is testament to the fact that they want to be involved. Michelle Maurer, a Blawesome Wellness Creators shared with me:
“I love how cutting edge Blawesome is. When I joined, I had no idea it would be tied to the crypto space, but it makes so much sense. Very forward thinking!”
We know that true healing happens in community. But while traditional social media networks hook people through their most unevolved, primal brain urges: comparison, fear, scarcity, panic, Blawesome promotes gratitude, compassion, empathy and playfulness, emotions usually associated with increased activity in the prefrontal cortex.
Why? We are not in the business to keep your eyeballs glued to your phone. We believe that technology is a powerful tool that can enable a meaningful connection, and add value to people’s lives. Blawesome doesn’t sell your data for profit. The algorithms are designed to match community members on similar paths who can support each other and walk each other home.
Meanwhile, the technology is designed to help integrate new habits and transformations, as well as make the coach’s job easier with a one stop shop for content, booking, video or audio conference, follow up and more.
Blawesome is an unrivalled, revolutionary concept and set to finally bridge the gap between the wellness and crypto industries. I’m incredibly excited to see it grow in 2022.
Let’s Blawesome together!
1 Chiu, Allyson. "Patients are desperate to resemble their doctored selfies. Plastic surgeons alarmed by 'Snapchat dysmorphia.'". Washington Post. ISSN 0190-8286. Retrieved 2020-10-28.
2 "'Snapchat Dysmorphia' Points To A Troubling New Trend In Plastic Surgery". HuffPost. 2018-02-22. Retrieved 2020-10-28.
3 "Snapchat's History: Evolution Of Snapchat And Timeline (2020)". BuyCustomGeofilters.com. Retrieved 2020-10-28.