The coaching industry is rooted in helping others, becoming aware of blindspots, and achieving goals. It has a robust history that dates back to antiquity, and is often cited as one of the reasons high-level executives reach a next level goal. And yet, many people still cringe at the concept. Here’s why people might judge Life Coaches.


  1. Lack of Clarity about what a Life Coach does. 


Even though coaching has been around for centuries, the term Life Coach is relatively new. It confuses people. When someone hears Life Coach, they think of someone self-proclaiming themselves as having mastered life, or playing therapist without credentials. Both those concepts are lined with ego at best, and dangerous at worst. People understandably push back. 


A Life Coach has neither mastered life, nor plays therapist. So what do they do exactly? 


The definition of a Coach is someone who supports a client (often called coachee or student) in achieving a specific personal or professional goal by providing training and guidance. They do not diagnose, or treat mental illness, and will advise a student to contact a therapist or medical professional if they are seeking support during a crisis.


Depending on the goal, a person can hire a Career Coach, an Executive Coach, a Love Coach, an ADHD Coach, a Fasting Coach, a Mindset Coach, and much more.  


The term Life Coach describes a Coach who can help their student with reaching a goal in various areas of life, rather than niching to one area only. More recently, Life Coaches call themselves Transformational Coaches, speaking to the inner and outer transformation that happens when someone works towards a goal. 



  1. The Lack of Training Required to be a Coach makes people Question their Value


Some coaches take years to be certified by programs recognized by the International Coach Federation (ICF), some do a weekend course, and some offer coaching based on their life experience alone. All three offer value, it depends what you are looking for.


A certified Life Coach, similar to a high-level athlete’s sports coach, is trained on how to offer enthusiastic support, objective perspective and insight to help their student reach desired results.


However, some people offer guidance based on their lived experience which can be just as valuable. If you want to write a book, would you rather hire a certified writing coach who has never completed a book?


How about someone with no coaching certification, but has published three best sellers? Both can call themselves a Writing Coach, and can offer tremendous value depending on your preference.


Certification will signal that the coach is professional and skilled, but do not underestimate the value of someone who has been in your shoes, and created the result you want. 


Similar to dating, or hiring an employee, there will always be an element of risk when hiring a coach. Do as much research as you can, then take one step forward.


  1. Seeking Help is still seen as a Sign of Weakness  


Coaching is the norm in many circles, but in the mainstream, it is still seen as a luxury for the highest performing executives, or people who cannot make decisions for themselves. 


Although Oprah has made personal growth cooler than it was, many people are still more comfortable showing off their fresh manicures, or their fancy avocado toast than sharing a mind-blowing realization they had in their weekly coaching session. 


One of the reasons I created Blawesome was so that people who live and breathe growth and expansion can share their passion and excitement in an engaged, non-judgmental community.


Luckily, more and more people are learning that seeking support is a sign of intelligence and strength, not weakness. Every day is an opportunity to learn more than the day before, and often asking for help is an effective way to learn. 


  1. There are actual Phonies Ruining the Industry for everyone else. 


Unfortunately, there are people who take advantage of their role as coach, or get into the industry to try and earn fast money, rather than a true desire to help people. For centuries, charletons have been posing as gurus, driven by ego and power. 


Since coaching is misunderstood and does have a low barrier to entry, phonies can promise you the world and not deliver. Like any service, do your due diligence. 


Does the coach come highly recommended with testimonials? 


One of the reasons Blawesome has built-in testimonials for 1-1 coaching sessions is so that good work can spread, and bad work can stop. If someone is over promising and under-delivering, testimonials will show that pretty quickly.


  1. People think Coaches charge too much Money


The average life coach charges $90 to $200 per hour, and some charge $500 to $4K per hour, and beyond. While it’s easy to proclaim high-priced coaching as a scam, the investment is all relative to the return. 


Tony Robbins famously charges $1M for a year of business coaching, which is not expensive if it helps scale a business from $5M to $100M in six months. A coach that charges $30 per hour is expensive if they don’t bring their student any value.


There are coaches for every budget. My personal rule for investing in a coach, is that I know the coach has created the result I want, and has also helped at least ten other people create the result I want. 


Also, I have to know I will be 100% committed to doing the work involved. Whether it’s the inner healing work of forgiveness, the consistent mindset work of changing beliefs, or the practical work of doing what’s hard or scary for 30 minutes a day, coaches will make you work. 


Don’t fall into the bad habit of investing in coaching as a way of avoiding the discomfort that comes with taking action towards a goal. That’s a sure way to flush your money down the drain.



Life Coaching continues to grow because it works. Today, most coaches offer opportunities to connect with them in baby steps. Through Blawesome, you have multiple opportunities to connect with the coaches video content, and courses before making the investment of 1-1 coaching.  Research is your responsibility. If you are clear about your goal, do your due-diligence, follow your intuition, and do the work, a life coach can be one of the best investments you ever make in yourself and your future.